What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading). Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Color Safe, Color Fading, and UV Protection Formulation: Rich Liquid Fragrance Type: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color. - Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!
Suggested Usage:
-Apply to wet hair.
-Lather and rinse.
-Follow with Color Care Conditioner.
-You lose the most color during your first few washes after your color service. Start using the Color Care Shampoo and Conditioner the next time you wash your hair post-treatment to help protect your color for long-lasting results.
